SDKM Transformation Seminar Presented by Masterbrand
Dive into the exciting transformation of Schrock, Diamond, and Kemper.
Register below to join this free virtual event for BKBG members only!
Event Details
Join us for an engaging conversation with Evan Pitman, Director of Brand & Product Direction Leader, and Micah Northcutt, Senior Director of Product & Marketing at MasterBrand. Together, they dive into the exciting transformation of Schrock, Diamond, and Kemper, three brands undergoing a major evolution.
Discover the importance of product simplification, how the lineup is evolving to better serve today’s market, and why designer training plays a crucial role in this shift. You’ll also get a look at the strategic changes shaping the future for designers and consumers alike, plus a look into the recent fall launch of new products.
|
Evan Pitman started with MasterBrand Cabinets in 2010 and is currently the Brand and Product Direction Leader for Schock, Diamond, Kemper, Mid Continent, and Decora where his focus is to build a comprehensive brand and product strategy to grow the SDKM portfolio. He has held various leadership roles in both product and marketing for the Dealer, Home Center, and Canadian channels. Recently, he led the product and marketing efforts for Mantra Dealer and Home Center stock kitchens. |
 |
|
Micah started with MasterBrand Cabinets in 2022 and currently Leads Product, Marketing, & Programs for MasterBrand's Stock & Semi-Custom brand portfolio. Micah's background is in Strategy and Process Improvement. He most recently supported the commercial integration of Supreme Cabinetry and the pricing transformation of Schrock, Diamond, Kemper, and Mid Continent product lines. |
 |
